Thanks to everyone who attended our 9th annual Conference. A record number of franchisees gathered to hear important news on some of the changes that are happening to MAD Academy over the coming months as a Consequence of the Evolution project.
For those who missed the day, you can view the Conference Slides 2013 Conference Slides 2013 (21) here.
Helen kicked off the day with her Annual Business Review. She acknowledged that it had been another tough year, perhaps the hardest we had seen, and that everyone in all walks of life was feeling the pinch. But she took comfort in the fact that MAD Academy was still standing strong and that everyone was still committed to the creating the best possible classes for thousands for young children every week. We are weathering the storm and we all still believe in the brand.
Helen took us through the figures which showed that our class averages were down on previous years, but that whilst there were some franchisee for whom their businesses were contracting and suffering, there were others who were still finding opportunities to expand and build their businesses. She also showed how the website was attracting more and more visitors and how our collective use of Facebook was really growing.
Finally Helen introduced the Evolution project which as been the focus of the Head Office Team this year and which aims to develop the educational nature.
Rebecca then took us through the detail of Evolution. She showed how MAD Academy will be structured around Learning Elements in the future and how this will affect the planning of our classes. She then explained the reorganisation of our current class material into these new Learning Elements. We all got the chance to see how Evolution would affect our planning with some practical exercises.
In a jam packed afternoon, Trish showed us half of all the new material that we have been developing as part of Evolution, with the help from our fantastic team of testers. You are welcome to try any of the new material in your classes and can find all the resources in the Evolution section of the Resources Section.
The day finished on a high when we said a great big thank you to all the Evolution Team Testers and then moved on to our Awards. We congratulated Debbie Mason and Pauline Llewellyn on their three year anniversary and Debs Newman on her 6 year anniversary. Maggie Duerden was given a special recognition award and Kathryn Lindblad received the Business Development award. Kate Lawrence was presented with the Franchisee of the Year award.
Feel free to take a second look at the Conference Slides 2013 .