MAD Academy Croydon

Alison Storey Mad PortraitHi there! I am Alison Storey and I run MAD Academy in Croydon and the surrounding areas. As well as running fun, high energy classes for children and parents, I also provide sessions in nurseries and children’s centres and can bring a touch of MADness to children’s parties!

The Spring term 2018: January – March

We are now taking bookings for our Spring term which starts back week commencing Monday 8th January and runs for 10 weeks until week commencing Monday 26th March when we break for Christmas. Please note these dates do not include half-term week in which there will be no classes. This is the week commencing 12th February 2018.   Please note these dates in your diary.  You are welcome to join us at any point during the term, it would be great to see you!

What can we learn?

As well as lots of singing and dancing to get them moving MAD Academy classes also help your child develop in eight key areas of learning, which are aligned to the government’s Early Years Learning Framework. What we will be focusing on will depend on the age of your child but it might include:

  • Musicality – we  introduce the children to things such as rhythm, pitch, voice control, dynamics or instruments
  • Listening & Communication – we focus on different aspects of good listening and speaking skills
  • Motor skills – we use props to develop things like spatial awareness, ball skills, finger control, gross motor co-ordination etc.
  • Knowledge of the world – most recently the food, but we’ve previously learned about the water cycle, transport, the beach, and even our bodies.
  • Numeracy – we use music and song to learn early numeracy skills, counting, or matching colours and shapes
  • Phonics – for our older children, we start making them aware of early phonic sounds in a fun and physical way
  • And of course, we help children develop those fundamental social skills as we all enjoy coming together in our class and making friends.

Classes from January 2018

Age  Day Time Location
 Walkers to Four  Friday  11:15 – 12:00  Selsdon – St John’s Church Hall
 Two to Four  Friday  09:20 – 10.05 – CLASS FULL  Selsdon – St John’s Church Hall
 Friday  10.15 – 11.00 – CLASS FULL Selsdon – St John’s Church Hall
 Walkers to Four  Saturday  9:30 – 10:15  Selsdon – St John’s Church Hall
 Saturday  10:30 – 11:15 Selsdon – St John’s Church Hall

Selsdon classes – Please note as St John’s is a community church hall there are occasions where other users/organisations must have use of the hall. On these occasions, we use the scout hut which is in the car park of the main hall. Please wear old clothes as the floor can be dirty and a little chilly so please bring a jumper!

Class Prices

2-4s and Walkers-4 years classes

  • Full Term Price  – £5.75 per class. To take advantage of this rate, you must pay for the entire term’s lessons or remaining term’s lessons if the classes have already started. This rate is not available for less than 5 lessons booked.
  • Half Term Price – £6.00 per class. For half-term bookings made in advance.
  • Siblings- £4 per class. Siblings charged at an extra £4 per child per class.
  • Trial class – You are very welcome to come along for a FREE trial class before committing to the term.

Unfortunately, I am no longer able to offer the pay as you go option on a regular basis due to the financial costs of running a class.

Social Networking

Why not follow MAD Academy Croydon on Facebook.  Let everyone know your favourite songs, make requests and read all the latest MAD Academy news as it happens!


I regularly run MAD Academy classes in nurseries, children’s centres and preschools. If you would like to find out more about what I can do for your organisation, visit my nursery page or contact me for more details.

MAD-Academy-Ralph-Birthday-portrtAs well as running fun and funky music and movement classes for toddlers and preschoolers, Alison Storey and her team are available as a party entertainers. Children’s birthday parties are all about music, dancing, games and lots and lots of fun! That’s what MAD Academy specialises in providing! We are experts at leading music and dance parties for toddlers and preschool children and bringing our birthday magic to even the youngest baby. We also pride ourselves in getting everyone involved in the fun, even if ages are mixed, so brothers and sisters, friends and family all enjoy the party entertainment too!

Children’s party entertainer

Alison Storey Mad PortraitAlison Storey runs MAD Academy Croydon. The MAD Academy Croydon team are highly experienced party entertainers and can bring that extra sparkle to toddler’s birthday parties. They provide their special brand of fun and funky party entertainment throughout the Croydon area, including Selsdon and Purley etc. All the team are trained and CRB checked party leaders and will come to the venue of your choice. They will lead the children in a fun-packed hour of singing, dancing and party games and come fully equipped with:

  • loads of exciting props, such as parachute and bubbles
  • sound system, party songs and funky dance routines designed to get even the youngest child bopping away
  • fun games with prizes
  • instruments for all to play

Themed birthday parties

Ralph-party-group-smallDoes your child want a special party theme? We’ve lots of great party games, songs and dances for princess parties, pirate parties,  superhero parties, sports parties, and fairy parties. Unicorn parties, Blaze parties, Paw Patrol parties, Minion parties, Frozen parties, and Gruffalo parties are just some of the themes the team have worked on recently. If there is another theme that your child would love, then let Alison know and she will try to create a birthday party plan just for you! So if you are trying to organise a kid’s birthday party and want to make it special, call Alison today on 020 8407 1726 to find out more about how she can make your child’s party a day to remember! If you prefer to email, you can reach Alison via but please leave a contact telephone number.  There have been instances of replies getting diverted into junk mail folders. A phone number ensures Alison can get back in touch with you if email fails.

Party Testimonials

Beatrice’s party was fantastic, both kids and parents loved Kirsty and she made the party! Thank you so much, Beatrice was a bit overwhelmed but Kirsty’s approach helped her get over it. I will be recommending MAD academy to other parents!

Mum of Beatrice

I cannot begin to say THANK YOU enough for such a great afternoon! I wanted more but obviously all good things must come to an end! I know from all the comments made by parents and all the tired faces from the little people that they had a fantabulous time! That was truly a memorable afternoon!

Yashika, mum to Vania, aged 2

Michael’s party was a great success. As usual, Kirsty had them involved the whole hour with music and games. Having MAD Academy for a child’s party certainly takes the pressure off keeping children under control and all of them having fun. I cannot praise Kirsty enough. Where she gets her energy from I really don’t know!

Pat, grandparent to Michael, aged 5

Holly had a great time at her party and we were very pleased with the entertainment Sarah provided. We felt that the games were well planned being short and lots of variety. We had lots of comments to say how well organised and enjoyable it was with a lot of happy tired children by the end. We would be happy to use MAD Academy again and provide recommendations to our friends.

Sophie, mum to Holly, aged 3

Thank you so much for Sunday – it was totally manic. You and Sarah did amazingly to keep the kids attention as you did! We had fantastic feedback – people thought it was excellent – aimed at just the right level and they thought you moved from one activity to another quickly which kept the kids attention. Lots of people asked for your details. Thanks again for everything

Rachel, mum to Samuel aged 3

Our MAD Academy party was great. All the kids had a fantastic time. Arthur loved it and danced his socks off! Sarah did a great job. Thank you.

Joanna, mum to Arthur, aged 2

Alison and Kirsty entertained at my two girls birthday parties this year. Alison planned a brilliant party for both the age groups and had all the kids and toddlers fantastically engaged throughout the party. We received fantastic feedback from our friends who loved the entertainment provided. Thanks Alison and Kirsty, you were both absolutely brilliant.

Mariya, Croydon, mum of 2

Harrison had a fantastic party and he loved every minute of it. I am totally happy and will happily recommend MAD (as I already have done), very pleased with everything

Angela, mum to Harrison aged 5

Thank you Alison for getting the party started! The kids & adults loved it! I think all the different props really worked – especially the parachute! Thanks again for everything 🙂

Mala, mum to Rohan, 1, and older siblings.

Darya and her friends had a great time at the party. Kirsty was fantastic as usual.

Navid & Shirin, parents of Darya, aged 5

Our MAD Academy party went really well. Everyone enjoyed themselves and Isla was really pleased . Thanks so much for your efforts.

Sophie, mum of Isla aged 4

“Kirsty was amazing, she goes into my son’s nursery each week and he adores her. The children and parents had a fantastic time. Kirsty was very flexible and happy to go with my son’s taste in music, she was very amenable and took the time before and after to chat to the children. My husband and I have recommended her to everyone!”

Siobhan, mum of the party boy, aged 4

The entertainment at our party was fabulous and everyone thoroughly enjoyed the games. In fact the kids needed to be pulled out by the mums to come and have lunch! Thanks so much to Sarah and you for arranging such great games for the children and making the party memorable. Several of my friends asked for your contact details and I will be passing them over! I hope to use your services again in the future


“The party was such a success and everyone had a really great time. Benji absolutely loved it. The choice of songs and games were perfect for him so please thank Debbie for all her hard work and energy.” “The party was such a success and everyone had a really great time. Benji absolutely loved it. The choice of songs and games were perfect for him so please thank Debbie for all her hard work and energy.” Anna, Mum to Benjamin, age 3

Anna, Mum to Benjamin, age 3

Many thanks Debbie and Alison for all your hard work helping to make Nathaniel’s party a success. It was so nice to have all of his favourite MAD Academy activities and also all the pirate themed activities were great fun.

The whole thing was brilliant and better than I had hoped. I thought it was really nice how personal you allowed us to make the party and be involved from the outset! So well done on such a fantastic job!!

Karthiga, mum to Nathaniel, age 3

Sarah did a fantastic job with Ivan and the kids at the party. She provided fun for the kids with dancing and games, and activities relating to his Blaze & the Monster Machines theme. There was not a dull moment! Thank you.

Iz, mum to Ivan, age 5