Marketing ideas to try

Make sure you are regularly contacting or distributing leaflets to: pre-schools nurseries toddler groups community centres NCT nearly new sales and magazines baby markets other classes (such as arranging a leaflet swap with football classes / craft classes) soft play centres garden centres coffee shops local fetes / Summer / Christmas fayres post-natal groups (offer…

Termly marketing checklist

Are you ready for next term? Here are a few things to remember to ensure you maximise your chances of a successful start to the new term. Send out rejoin letters to all your customers – chase those you don’t get back. Sometimes a quick phone call can make the difference between resigning someone and…

Marketing calendar

You will find all the marketing resources in the resources section of the intranet. Month Month Milestones Weeks Suggested Marketing Activities Jan Week 1 to 6 Spring Term 1 to 6 Refresh Poster Boards Feb Spring Half Term 7 Prepare re-enrolment letters and marketing letters to P’s and E’s dating back 12 months Mar Weeks 11…

Free web advertising

Internet advertising is an essential part of your marketing strategy. It is one of the easiest and most direct ways of bringing details of your classes to potential customesr. Most parents search on-line when looking for local activities and classes and your competitors will be on those sites. You need to be too!! Best of…

Netmums

Did you know there are things you can do to improve the traffic that netmums send to your timetable pages. Debbie Mason and Trish Nawacki have been having quite a bit of success using some simple techniques. Pictures You can have up to three images on your standard listing for free. So, as well as…

Merchandise

MAD Academy offers a range of quality products that can be sold at all of your classes and events. Selling merchandise can be an important addition to your income and is also invaluable in raising brand awareness. Remember to promote the merchandise, particularly the very popular cds at every opportunity. CDs that are bought as gifts for children…

Garden Centres

Make sure you are regularly contacting or distributing leaflets to: pre-schools nurseries toddler groups community centres NCT nearly new sales and magazines baby markets other classes (such as arranging a leaflet swap with football classes / craft classes) soft play centres garden centres coffee shops local fetes / Summer / Christmas fayres post-natal groups (offer…