Background to our music and movement classes for children

baby-on-tummy-smiling-in-whMAD Academy provides the perfect blend of music and dance for young children. Our classes are packed with music, movement, rhythm and dance. Our approach is fun, funky and physical and we pride ourselves on our free spirited and relaxed approach.

Helen Harrington and Sedge Gooding founded MAD Academy in 2004 in Reading, Berkshire. Helen had been a musician and singer all her life, and believed passionately in the developmental benefits of music. Sedge had been a professional dancer, choreographer and fitness instructor for many years and she understood the importance of physicality to the growth and well being of children.

At the time, both women had just started their own families and were looking to attend a music baby class with their young sons. However, existing classes felt too quiet and sedentary, so they decided to start their own classes with the emphasis on funky, physical, fun!

From the very beginning, MAD Academy classes were high energy, interactive and fun. The combination of music and dance was a big hit with children and parents alike and classes soon spread across the country. It wasn’t long before MAD Academy classes were being run in nurseries and preschools as well. MAD Academy children’s parties also became extremely popular, with their fun, funky and physical style proving perfect for creating a party atmosphere.

The MAD Academy business model was also extremely attractive to entrepreneurial individuals eager to acquire a franchise. The opportunity to run a successful, child-centred business which was flexible enough to fit around family life meant more and more franchisees joined the MAD Academy organisation. With the continual support and expertise of Helen, Sedge and their team behind them, franchisees launched successful businesses across the county.

mad-academy-ralph-side-2In 2009, due to a rising demand, MAD Academy started to bring its huge expertise in teaching young children music and dance to Early Year organisations through the launch of its training and accreditation programmes.

Today, MAD Academy continues to expand with new franchisees joining and launching classes every term. And parents and children benefit alike from the constant development of new material which ensure classes are always fresh, exciting and developmental.